FOODIES WEST.COM         

   KATIE SCHNURR

Certified Tequilier | Tequila Goddess 
FAIRMONT SCOTTSDALE PRINCESS
Scottsdale, Arizona

If you're someone who wants to get into tequila, and you don't know where to start, that's why they have me here.
 

March 2018 Issue | Vol. 6, No. 11 


























 
 
 
 

 
Executive Chef
THE ARIZONA BILTMORE
PHOENIX, ARIZONA

HERVE CUYEU

  Owner/Executive Chef
VINCENT'S ON CAMELBACK 
PHOENIX, ARIZONA

Vincent Guerithault

 
Chef de Cuisine

WRIGHT'S at
the BILTMORE
PHOENIX, ARIZONA
BRIAN PETERSON

 
MEZZACORONA
PINOT GRIGIO

with Lucio Matricardi, PhD


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M.F.K. FISHER
Food writer extraordinaire

     
Wright's at the Biltmore 
with Chef de Cuisine
Brian Peterson
Phoenix, Arizona
   
       
Tuscany & Piemonte Wines
with Gary Spadafore
Breakthru Beverage Group

   
       
Henri Jayer
Private Reserve Wine Sale



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Katie Schnurr, Certified Tequilier (a.k.a.: Tequila Goddess), Fairmont Scottsdale Princess in Scottsdale, Arizona
Katie Schnurr, in pursuit of a business communications degree at Arizona State University, sat down with a shot glass and a bottle of Don Julio at the bar where she worked at the time, American Junkie. “It was a total college dive bar,” Schnurr said, “all day long. It was a blast, to say the least. All of the student body of ASU, when they came up to Old Town [Scottsdale], American Junkie was a hot spot. It’s no longer there. It’s had its honeymoon days. This is almost ten years ago now. Pretty crazy.” Schnurr had her big final approaching—a research paper and speech with an open range for a topic—and wrestled with “total writer’s block”. As she wrestled with a subject that would keep everyone’s attention “without going cross-eyed” five minutes into the presentation, she remembered her boss. He had a “total obsession” with tequila. She put two and two together and came up with the idea to do her finals on tequila. “So I go,” Schnurr said, “You know what? What don’t I know about tequila? Why does the owner have such a passion for it? There’s something more to it than what I know, right? So I took a look into it. Being 19 or 20 at the time, all I know is: Give me a shot glass, I’m really going to be hung over in the morning. That’s it in a nutshell. What else do you need to know, right? “Oh my gosh,” Schnurr continued about her journey with Don Julio. “This is great. There’s so much history about it. And then you’ve got each company and their history taking the main component and then fragmenting it into being their own crop. Amazing. That’s where my passion for tequila struck a nerve. I thought: This is actually kind of fun and interesting.” Just like the bar industry. Schnurr liked it so much, she continued behind the bar after she graduated. She got a job at the Fairmont’s Plaza Bar.