Where else? 
JEFF BARBADirector of Food & Beverage
Westin Kierland Resort, Scottsdale, Arizona 

                                                                                      Why he converted an award-winning wine list January 2016 Issue / Vol. 4, No. 1         to all South American labels (and won 2 awards).


AAA 5-Diamond/NYT 3-Star
Executive Pastry Chef David Blom

Sheana Davis

Chef Devin Pinto

Adam Centamore
Wine & Cheese
Pairings That Sing

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Mr. Espresso—Wood Roasted Since 1978

District American
 Kitchen  - 2016

Phoenix, Arizona

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Jeff Barba, Director of Food & Beverage } Westin Kierland Resort | Scottsdale, Arizona
A Restaurant Finds Its Voice It’s called everything from the poetic sense of place to the boxy brand personality with the cynical gimmick in-between—the vibe or feature that makes a restaurant stand out from others. But what happens when a restaurant starts to find its own voice? Over the years, Westin Kierland Resort’s specialty restaurant, deseo, has evolved into a celebration of the arts, in general, and South American, in particular. Deseo’s uniqueness doesn’t rest on its evolution. It’s the story behind it. How one F&B director listened and gave it his full support. The result, once all of the pieces came together, created an award-winning one-of-a-kind restaurant. “We’re very proud of the fact that we are the only restaurant like it in the state,” Barba said. “Everything communicates. The food communicates, the wine communicates. It communicates the message of what we’re trying to do. It’s a celebration of the arts. “People may not be able to put their finger on it,” Barba continued, “but when it’s all in harmony and it’s all in balance, they can’t describe why it wouldn’t be if it’s not. My goal is to create this balance, when you hit that nail on the head. But it’s only because it makes everything seamless. In this case, it’s not just the sense you get from your nose from eating something. It’s what you see and what you hear and what you feel. All of those things.”